Adventure Marketing

The 50,000’ View: Strategy Comes First

At Aventur, we adhere to the Duct Tape Marketing methodology of strategy before tactics. We begin by looking at your business from a high-level, clearly identifying your goals, ideal customer(s) and niche. Then we do something almost no other marketing agency does, we interview your best clients. Using detailed questionnaires, we find out why they like your tourism business and how they refer you. Then we distill down the results, along with competitor and market research, to create your value proposition and core messaging. When we present these findings, most business owners have an ‘aha moment’ and learn things they never expected about their best customers and their businesses. The ultimate goal of this process is to ‘clone’ more of those high value, ideal customers. Only then, do we begin implementing digital marketing tactics. But when we do, we can use them with laser like precision, since we know exactly who we’re targeting and how to engage with them. 

It’s About the Experience.

Whether you’re selling bike tours, rafting trips or ski gear, you know that you’re really selling ‘adventure’. Your customers are searching for the experience, the escape, the memories that will last a lifetime. These days adventure is not one-size fits all, but nuanced, soft and hard, family and couples, young and old and is attracting an ever growing market. Opportunities abound. We’ll ensure that every channel is fully aligned with engaging, conversion-driving content. Our roster of top photographers, videographers and adventure journalists, as well as our best-in-class software tools and suppliers, are your virtual marketing team.

Invest in Results

Without a well-crafted strategy-first approach to adventure tourism marketing, you’ll be piecemealing one of the most important parts of your enterprise, rolling the dice and hoping for the best. Instead, let Aventur make sure every dollar you invest in marketing is going directly into growing your business.

Learn the 7 Steps to Tourism Marketing Success