Aventur Marketing is a Vancouver-based marketing and communications agency focused on driving amazing results for premium travel and outdoor tourism businesses, destinations and gear brands. Powerful storytelling that engages customers at every stage of the customer journey is what we do at Aventur.
Darryl Leniuk, founder and chief strategist
With a background that spans well over a decade working as an adventure travel journalist, outdoor photographer, field guide and PR consultant, I bring a powerful skill set to the table for adventure tourism companies. Like most small business owners, I’m used to wearing a lot of hats, getting my feet dirty to get the job done. Storytelling is in my veins, and I’ve prided myself in getting to the essence of a travel experience and finding what separates an outfitter or destination from the myriad of competitors out there and how to make that resonate with their audience. But I’ve also seen many adventure tourism businesses struggling or not reaching their full potential. Oftentimes that’s from doing marketing piecemeal with no overarching strategy. I realized that if I could offer outdoor businesses a system and strategy and a way to tell their story, I could help them succeed.
John Jantsch literally wrote the book on small business marketing more than 20 years ago. Using these powerful principles he developed an agency-certification program that now comprises over 100 marketing agencies and consultants around the world. Aventura Marketing is a fully-certified Duct Tape Marketing agency, having undergone rigorous training, ongoing support to stay abreast of the latest developments in the field and regular seminars throughout the year.
The big ideas here are that marketing is a system that can be put in place to deliver expected results, not a mysterious practice akin to crystal balls and voodoo dolls, and strategy always comes before tactics. It sounds obvious, yet over 90% of marketing agencies go straight to tactics, with system and strategy as an afterthought.
John Jantsch is a marketing consultant, speaker and best selling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, The Referral Engine, and SEO for Growth. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world.
Huffington Post calls John one of the Top 100 “Must Follow” on Twitter and Forbes named Duct Tape Marketing one of the 100 Best Websites for Entrepreneurs.
He has been featured in The New York Times, CNNMoney, Fast Company, Inc and Bloomberg Businessweek amongst other publications.
Traditional marketing teaches the ‘marketing funnel’ whereby a large number of prospects are siphoned off to a small number of clients. Duct Tape Marketing threw the funnel back into the kiln to create the Hourglass ™. Here we see the multiple touch points to the customer journey that must be optimized. The funnel’s ‘Awareness, Consideration, Buy’ has been expanded to 7 steps: ‘Know, Like, Trust, Try, Buy, Repeat, Refer’. We go deep, and audit every part of the Hourglass BEFORE deciding on which tactics to employ to maximize each step.
“CAREFUL! Duct tape is a serious tool… it sticks where you put it.” – Seth Godin, author of Permission Marketing and Purple Cow.
“John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities – offline and on. Jantsch has the plan to help you thrive in the world of business today.” – John Battelle, cofounding editor of Wired