Catalyst Package: For businesses seeking explosive growth with a proven system designed to take them to the next level. At the heart of this package is a fully conversion-optimized website with a robust process for lead generation.
The Duct Tape Marketing Catalyst Program includes:
- Initial marketing strategy and plan – Three in person or virtual sessions to conduct discovery and research and present initial strategy priorities. Create ideal client personas, competitive landscape research and core marketing message and positioning.
- Create Marketing Hourglass – Map customer journey and determine a content plan for stages of know, like, trust, try, buy, repeat and refer.
- Develop keyword content plan – List of key themes that will be the focus of any content and SEO opportunities.
- Create editorial calendar – Develop content topics for the upcoming quarter. Includes lead capture content such as eBooks.
- Full WordPress website – Includes design, hosting, core pages and content, lead capture landing pages and blog set-up. Also, includes ongoing maintenance and changes.
- Write and post blog submissions – Minimum three 500-700 word blog posts taken from key content themes, posted to WordPress and optimized for SEO.
- Create influencer list – Build journalist, influencer, competition and customer lists and alerts to include guest content opportunities and outreach for link building and PR purposes.
- Publish social media updates – Handcrafted posts taken from your content, a list of industry influencers and proven engagement tactics to stimulate social media growth, activity, and engagement.
- Create Marketing Kit – Suite of marketing materials to be used in sales efforts offline and online (printing costs separate)
- Claim, create and submit directory profiles – Discover and enhance relevant local and industry-related directories and create consistent profiles across all.
- Monitor and manage directory opportunities – Ongoing process of optimizing directory profiles and promoting campaigns that help raise directory profiles in search engines.
- Create and integrate robust rating and review system – Develop a process to aggressively stimulate reviews to Google and other review sites including a review only web page and process to enhance and support increased reviews.
- Email Marketing – Develop and format concept for monthly email newsletter and follow-up campaign.
- Create and manage paid advertising plan – Create a plan to increase leads using Google AdWords and Facebook ads. Project manage the plan. (Ad expense additional).
- Develop story ideas for travel media and PR –We develop and pitch stories to top-tier journalists that set you apart from your competition and resonate with your audience.
- Create annual marketing plan – Document to include key promotional activities by month.
- Create key metrics dashboard – Creation of a client dashboard to monitor growth and improvement in key indicators such as website traffic, social metrics, reviews, and keyword ranking. To include key conversion goals and funnels in Google Analytics.
- Monthly status session – Once a month meeting to review all projects, adjust plan and report on performance.
- Conduct quarterly planning meeting – Quarterly in-person or virtual session to plan upcoming content themes, adjust and add new tactics.
Catalyst Marketing Package $3500/mo (Minimum 6 month commitment. )
I Want Explosive Growth!