If you’re working in the travel and tourism sector, you know how important your website is to the success of your business. But do you know if it’s reaching its full potential? You may have invested a hefty sum with a web designer and created a pretty awesome looking site. But does it have the horsepower under the hood to convert lookers into bookers? Does it build trust with your target audience and move them along your customer journey? Is your website fully aligned with all your other marketing efforts, print, PPC, social media and PR? Does your site pass the ‘grunt test’? i.e. Could a caveman (or cavewoman) figure out what you offer, how it will make his life better and how to purchase it in five seconds?
Your website is the central hub or foundation for all your marketing. A great looking site is vital to gaining your audience’s attention, but what happens next is even more important. The Duct Tape Marketing strategy-first model ensures your site is designed for your ideal client and niche. Every stage of the customer journey is optimized using the Marketing Hourglass ™ to move them towards purchase. Under the hood, we’ll build a powerful engine that includes landing pages, marketing automation, lead capture, list building and other tools so your website is fully conversion-ready. Our roster of content creators and designers know adventure. We’ll design a site that showcases your tours or destination and and leaves your visitors inspired and wanting more.
If your website doesn’t immediately distinguish you from your competition, you’ll be left to compete on price alone. Even worse, your other marketing efforts to build awareness via social or PR may be driving visitors to your site, but the experience leaves them uninspired, so they go to your competitor’s great website and give those guys their money. Don’t let that happen. Get it right and work with a marketing agency that knows adventure tourism and the experience your audience desires.
Let our team at Aventur Marketing create a powerful website that grows your business.