Tourism Public Relations Program

Grow Trust and Bookings with Press

Getting great press can boost brand awareness, build trust with prospective guests, improve search engine rankings and grow bookings for your tourism business. We understand today’s media landscape and what it takes to succeed with travel press. Harness the power of storytelling to engage your audience and reach new ones.

We’ll find your best stories and pitch them to our roster of top-tier journalists and editors that deliver time and again. Aventur’s experience in tourism PR is unmatched in the industry. Contact us today to learn more about our Tourism PR Program and how it can help grow your business.

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Our Process


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We start with your vision and goals for your tourism business and deep customer research to create a Media Strategy to reach your ideal guests.


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Here we look at your business through many different lenses to create powerful stories for your key markets and to find new opportunities.


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We create assets like media pages on your website, story starters, press releases, and visual assets, and then begin targeted outreach to high-quality publications and journalists.

The Deliverables

  • Strategic Media Plan
  • Development Of Media-Ready Stories
  • Media Pitching And Influencer List Building
  • Development Of Media Materials (Press Releases, Backgrounders, B-Roll Etc)
  • Fam (Press) Tours And Itineraries; Working With Industry Partners For Hosting Press
  • Media Training For Staff
  • Creation Of Media Pages On Website
  • Media Monitoring And Measurement
  • Monthly Strategy Meeting

Tourism Public Relations Program starting at $2000/mo. Contact us for a free consultation.

The Results

Our stories have appeared in national and international publications and grown awareness and bookings for our tourism clients. Read our case studies to see how our clients have benefited from PR.

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writer Lucas Aykroyd

“I’ve collaborated with Darryl on adventures everywhere from Vancouver Island to Tahiti, and I’ve seen his organizational skills in action. Darryl is a focused, hard-working professional who knows what journalists need to make stories come alive.” 

Lucas Aykroyd, is an award-winning travel and sports journalist. His work has appeared in The New York Times, The Washington Post, National Geographic, and The Globe and Mail, among others.

Learn the 7 Steps to Tourism Marketing Success


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