Paid Search Marketing

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Paid Search

Strategically Integrate Google Ads into your Marketing Mix

We believe that Google pay-per-click ads (PPC) is a key part of a well-grounded tourism marketing system and should complement your tourism SEO and social media channels. Figuring out your tourism marketing strategy takes time and energy. Unfortunately, many digital marketing agencies simply throw stuff at the wall, and see what sticks. This is a poor (and expensive) way to do things. Instead let Aventur do the hard work and get it right BEFORE running any ads.

Focus on the Benefit to Your Ideal Customer

You don’t get a lot of space to make your pitch with PPC, so you need to really do some marketing jujitsu. What is your unique selling proposition? How do you make someone an offer they can’t refuse? At the end of the day, the important thing with building a Google Ads campaign is that you are able to put yourself in the mindset of your ideal clients and the experiences they’re seeking. Are they really wanting a bike trip or ski trip, or do they desire adventure and escape? Get into their psyche and you’ll reap the rewards. With deep keyword and persona research on your ideal customers, we’ll keep costs under control and make sure your campaigns are converting and getting bookings.

Our PPC team is Google Ads-certified and will handle the creative, setup and tracking so you can focus on running your business.

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