By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Travel Marketing
With borders closed, planes grounded, the economy in tatters and the coronavirus still pummelling the planet, the tourism industry has not seen worse days. Yet economies are slowly reopening, people are adjusting to the ‘new normal’ and there’s pent-up demand for travel. As people slowly emerge from lockdowns, they will want to safely experience the […]
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By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Travel Marketing
Tourism Marketing You Should (Actually) Do Now Are you tired of hearing from co-called experts that the current situation is really an opportunity? That you should be running more Facebook or Google ads right now? How you should invest more in social media or influencer marketing? If you’re sick of this BS, you’re not alone. […]
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By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Travel Trends
As I write this article, the world has been upended by the coronavirus and whole industries have been decimated, particularly the tourism industry. Having been around for a while and seen the effects of 9/11 and the financial crisis, I’m hoping to offer some strategies from a marketing and PR perspective to navigate these challenging […]
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By Darryl Leniuk | adventure marketing , Digital Marketing , Travel Marketing
Your Messaging is Probably All Wrong and How to Fix It. Does your messaging inspire your ideal clients? Does it motivate them to take the next step in your customer journey? For most adventure travel businesses (and most businesses in general) the answer is a resounding ‘No’. Their adventure marketing messaging goes something like this: […]
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By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Travel Marketing
As we get into 2020, it’s worth taking a fresh look at Google Ads, its importance, best practices and how it applies to adventure tourism marketing. Why do PPC? Google Ads, formerly called Adwords, and also known as Pay-Per-Click, or PPC, should be a key component of most tourism businesses’ marketing plans. “It’s the best […]
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By Darryl Leniuk | Adventure Business , Digital Marketing , Media Relations , Public Relations , Travel Marketing
Is your tourism business worthy of press but has gotten little? Have you been thinking about starting a travel media and Public Relations program but don’t know where to begin? Does PR even still make sense in 2020, with the rise of social media and influencer marketIng? If you’ve been on the fence with PR, […]
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By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Travel Marketing , Uncategorized
As a tourism marketing and PR consultant, I’m usually spending my time and energy getting leads for tourism businesses. I’ve seldom thought about the effect this has for the long term value it adds to a business and how I can become a more trusted advisor. However, I recently attended a workshop by Value Builder […]
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By Darryl Leniuk | Adventure Business , Digital Marketing , Travel Marketing , Uncategorized
Pretty Websites Don’t Cut It. Most tourism business owners want a visually stunning website. They know great photography, video and slick design are important for their audience. Drone footage of majestic landscapes, detail shots of exquisite cuisine and video of adventure sports and smiling guests having beers in the hot tub are all part of […]
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By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Media Relations , Public Relations , Travel Marketing
You’ve got a great adventure travel product. Your newest tour is proving to be a huge hit with your customers. You’ve put in the effort and now you deserve some great press. So how do you go about getting the attention of journalists and editors? Know Your Audience These days, tourism marketing and Public Relations […]
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By Darryl Leniuk | Adventure Business , Digital Marketing , Travel Marketing , Uncategorized
Is Travel SEO Still Worth Doing? Getting traffic to your website is a top goal for any tourism business owner. But SEO, or Search Engine Optimization, seems so old, like it’s been around a hundred years. Nowadays it’s all about Instagram, Youtube, Facebook ads and influencer marketing. But guess what, SEO is still number one. […]
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