Jan 19

Google Paid Search for Adventure Tourism Operators

By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Travel Marketing

As we get into 2020, it’s worth taking a fresh look at Google Ads, its importance, best practices and how it applies to adventure tourism marketing.  Why do PPC? Google Ads, formerly called Adwords, and also known as Pay-Per-Click, or PPC, should be a key component of most tourism businesses’ marketing plans. “It’s the best […]

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Dec 23

How to Start a Tourism PR Program in 2020

By Darryl Leniuk | Adventure Business , Digital Marketing , Media Relations , Public Relations , Travel Marketing

Is your tourism business worthy of press but has gotten little? Have you been thinking about starting a travel media and Public Relations program but don’t know where to begin? Does PR even still make sense in 2020, with the rise of social media and influencer marketIng? If you’ve been on the fence with PR, […]

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Dec 03

Direct vs Agent Bookings: Which add more to your bottom line and company net worth?

By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Travel Marketing , Uncategorized

As a tourism marketing and PR consultant, I’m usually spending my time and energy getting leads for tourism businesses. I’ve seldom thought about the effect this has for the long term value it adds to a business and how I can become a more trusted advisor.  However, I recently attended a workshop by Value Builder […]

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Nov 19

Essential Website Elements for Tourism Businesses

By Darryl Leniuk | Adventure Business , Digital Marketing , Travel Marketing , Uncategorized

Pretty Websites Don’t Cut It.  Most tourism business owners want a visually stunning website. They know great photography, video and slick design are important for their audience. Drone footage of majestic landscapes, detail shots of exquisite cuisine and video of adventure sports and smiling guests having beers in the hot tub are all part of […]

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Nov 04

How To Pitch Travel Media (and get them to write about your tour or destination)

By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Media Relations , Public Relations , Travel Marketing

You’ve got a great adventure travel product. Your newest tour is proving to be a huge hit with your customers. You’ve put in the effort and now you deserve some great press. So how do you go about getting the attention of journalists and editors? Know Your Audience These days, tourism marketing and Public Relations […]

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Oct 18

How to Dominate Your Tourism Niche with SEO

By Darryl Leniuk | Adventure Business , Digital Marketing , Travel Marketing , Uncategorized

Is Travel SEO Still Worth Doing? Getting traffic to your website is a top goal for any tourism business owner. But SEO, or Search Engine Optimization, seems so old, like it’s been around a hundred years. Nowadays it’s all about Instagram, Youtube, Facebook ads and influencer marketing. But guess what, SEO is still number one. […]

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Apr 27

Strategy First Marketing

By Darryl Leniuk | Uncategorized

Many claim it, few do it. I spent this past weekend in Concord, North Carolina, for a ‘Strategy-First Bootcamp’ led by Duct Tape Marketing President, John Jantsch. Concord is located about 45kms northeast of Charlotte, the largest city in the region. The long-haul flights and three-hour time change was rough for an early start on […]

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Oct 31

Trends in Tourism Marketing for BC

By Darryl Leniuk | Digital Marketing , Travel Marketing , Travel Trends

Last week I attended a tourism marketing seminar for the Vancouver, Coast and Mountains region organized by Destination British Columbia (DBC). Not surprisingly, digital marketing was the big focus. Here are a few highlights; Collaboration is Key The first speaker, DBC’s CEO, Marsha Walden, shared some high-level views of the global tourism industry: By 2030 […]

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Apr 25

Who’s Doing Adventure Travel? The answer may surprise you.

By Darryl Leniuk | Adventure Business , Travel Marketing , Travel Trends

Hardly a day passes without someone in the media proclaiming how millennials are surpassing boomers to become the next generation that dominates the planet. Their tastes, spending habits and use of social media obsess marketers who try to tap into their distracted attention spans. Investors have followed suit as Snapchat’s market cap rose to a […]

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