mountain biker on peak
Jul 09

Tourism Marketing Strategy

By Darryl Leniuk | Tourism Marketing

As things are rapidly opening up post-covid, many tourism businesses are discovering it’s not business as usual and that their tourism marketing strategy is more important than ever. But what does ‘marketing strategy’ even mean? To many, it’s something like this: “we need to spend more on Facebook ads and improve our presence on Instagram”. […]

Continue reading
female hiker
Jun 25

Shifting to Local Tourism

By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Travel Marketing

With borders closed, planes grounded, the economy in tatters and the coronavirus still pummelling the planet, the tourism industry has not seen worse days. Yet economies are slowly reopening, people are adjusting to the ‘new normal’ and there’s pent-up demand for travel. As people slowly emerge from lockdowns, they will want to safely experience the […]

Continue reading
lightning storm
Mar 25

Surviving Coronavirus For Adventure Travel Businesses

By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Travel Trends

As I write this article, the world has been upended by the coronavirus and whole industries have been decimated, particularly the tourism industry. Having been around for a while and seen the effects of 9/11 and the financial crisis, I’m hoping to offer some strategies from a marketing and PR perspective to navigate these challenging […]

Continue reading
Person Doing Paragliding Above Clouds
Mar 02

Marketing Messaging for Adventure Tourism Operators

By Darryl Leniuk | adventure marketing , Digital Marketing , Travel Marketing

Your Messaging is Probably All Wrong and How to Fix It.  Does your messaging inspire your ideal clients? Does it motivate them to take the next step in your customer journey? For most adventure travel businesses (and most businesses in general) the answer is a resounding ‘No’. Their tourism marketing messaging goes something like this: […]

Continue reading
1 2 3