January 19, 2023

Following two years of pandemic bust, 2022 was a boom year for many tourism businesses. With massive pent-up demand and a lack of competition (from those operators that didn’t survive) it was for some, their best year on record. But as travel demand wanes, and more people and operations return to work in the industry,

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November 3, 2022

Is earning trust important for your business? If you’re in the luxury travel space, and your guests are flying half way around the world, visiting a remote and potentially risky destination, booking their main vacation for the year, and dropping thousands (or tens of thousands) of dollars on your tour package, your answer is probably

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July 13, 2022

Are the visuals on your website engaging the right prospective guests and differentiating your tourism business? If it’s all blue skies, palm trees, smiling models or other perfectly boring crap, they’re probably not. Today, competition is fierce, and having the right visual strategy is key to generating sales and attracting more high-value guests. The right

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June 14, 2022

What is Luxury Travel? When most people think of ‘luxury travel’, images of beautiful, Cucci-clad models lounging around an Italian villa or private beach or yacht come to mind. And while that may indeed be how some affluent types spend their vacations, it’s certainly not true for most, or a very good way of describing

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March 19, 2022

What is Brand Awareness? Simply put, ‘brand awareness’ is a marketing term that refers to the level of recognition and familiarity that people have with your business. It works kinda like this: Got the sniffles? You’d probably ask for a ‘Kleenex’ not a ‘facial tissue’. Hungry on a hike? Would you like a ‘Powerbar’ or

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February 21, 2022

I recently attended a webinar by Destination Canada, our national tourism board, on the major changes coming as the tourism industry moves beyond covid. They’ve been collecting data and doing a lot of research, and while most of their findings are not unexpected, seeing them in black and white really confirmed what I’ve been noticing

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