By Darryl Leniuk | Tourism Marketing
The past year has been challenging for tourism businesses here in BC. With closed borders, travel restrictions and new health and safety rules, tourism has been one of the hardest hit industries from covid. But during that time, I’ve worked with several tourism businesses, both winter and summer operators, that have succeeded. Here are some […]
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By Darryl Leniuk | Adventure Business , Public Relations , Travel Marketing , Uncategorized
As we begin 2021, many tourism businesses are finally seeing light at the end of the tunnel and are making plans to begin their marketing and operations again. A key part of your tourism marketing should be public relations, as you seek to inspire your guests to travel again and experience your adventure tours. What […]
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By Darryl Leniuk | adventure marketing
What is Tourism SEO? Unless you’ve been living in a cave (which might not be a bad thing these days), you probably already know that people go to Google when they want to find stuff. Search Engine Optimization, or SEO for tourism, is the ability to get your website to rank on Google when prospects […]
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By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Travel Marketing
With borders closed, planes grounded, the economy in tatters and the coronavirus still pummelling the planet, the tourism industry has not seen worse days. Yet economies are slowly reopening, people are adjusting to the ‘new normal’ and there’s pent-up demand for travel. As people slowly emerge from lockdowns, they will want to safely experience the […]
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By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Travel Marketing
Tourism Marketing You Should (Actually) Do Now Are you tired of hearing from co-called experts that the current situation is really an opportunity? That you should be running more Facebook or Google ads right now? How you should invest more in social media or influencer marketing? If you’re sick of this BS, you’re not alone. […]
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By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Travel Trends
As I write this article, the world has been upended by the coronavirus and whole industries have been decimated, particularly the tourism industry. Having been around for a while and seen the effects of 9/11 and the financial crisis, I’m hoping to offer some strategies from a marketing and PR perspective to navigate these challenging […]
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By Darryl Leniuk | adventure marketing , Digital Marketing , Travel Marketing
Your Messaging is Probably All Wrong and How to Fix It. Does your messaging inspire your ideal clients? Does it motivate them to take the next step in your customer journey? For most adventure travel businesses (and most businesses in general) the answer is a resounding ‘No’. Their tourism marketing messaging goes something like this: […]
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By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Travel Marketing
As we get into 2020, it’s worth taking a fresh look at Google Ads, its importance, best practices and how it applies to adventure travel marketing. Why do PPC? Google Ads, formerly called Adwords, and also known as Pay-Per-Click, or PPC, should be a key component of most tourism businesses’ marketing plans. “It’s the best […]
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By Darryl Leniuk | Adventure Business , Digital Marketing , Media Relations , Public Relations , Travel Marketing
Is your tourism business worthy of press but has gotten little? Have you been thinking about starting a travel media and Public Relations program but don’t know where to begin? Does PR even still make sense in 2020, with the rise of social media and influencer marketIng? If you’ve been on the fence with tourism […]
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By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Travel Marketing , Uncategorized
As a tourism marketing and PR consultant, I’m usually spending my time and energy getting leads for tourism businesses. I’ve seldom thought about the effect this has for the long term value it adds to a business and how I can become a more trusted advisor. However, I recently attended a workshop by Value Builder […]
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