By Darryl Leniuk | Media Relations , Public Relations , Tourism Marketing
As we emerge from nearly two years of travel restrictions, many tourism businesses are anxious to promote their destinations and tours and to start getting some travel press. One of the best ways to do that is by hosting travel journalists or influencers on a press trip (aka FAM, for familiarization), which should be an […]
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By Darryl Leniuk | Tourism Marketing
As things are rapidly opening up post-covid, many tourism businesses are discovering it’s not business as usual and that their tourism marketing strategy is more important than ever. But what does ‘marketing strategy’ even mean? To many, it’s something like this: “we need to spend more on Facebook ads and improve our presence on Instagram”. […]
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By Darryl Leniuk | Tourism Marketing
There’s finally a sense of optimism in the tourism industry. As things begin to slowly open up, many tourism operators are planning to get back to their core offerings. But where to begin? As borders open, and we move to a post-covid tourism industry, some markets and destinations will open sooner, perhaps much sooner, than […]
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By Darryl Leniuk | Tourism Marketing
The past year has been challenging for tourism businesses here in BC. With closed borders, travel restrictions and new health and safety rules, tourism has been one of the hardest hit industries from covid. But during that time, I’ve worked with several tourism businesses, both winter and summer operators, that have succeeded. Here are some […]
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By Darryl Leniuk | Adventure Business , Public Relations , Travel Marketing , Uncategorized
As we begin 2021, many tourism businesses are finally seeing light at the end of the tunnel and are making plans to begin their marketing and operations again. A key part of your tourism marketing should be public relations, as you seek to inspire your guests to travel again and experience your adventure tours. What […]
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By Darryl Leniuk | adventure marketing
What is Tourism SEO? Unless you’ve been living in a cave (which might not be a bad thing these days), you probably already know that people go to Google when they want to find stuff. Search Engine Optimization, or SEO for tourism, is the ability to get your website to rank on Google when prospects […]
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By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Travel Marketing
With borders closed, planes grounded, the economy in tatters and the coronavirus still pummelling the planet, the tourism industry has not seen worse days. Yet economies are slowly reopening, people are adjusting to the ‘new normal’ and there’s pent-up demand for travel. As people slowly emerge from lockdowns, they will want to safely experience the […]
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By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Travel Marketing
Tourism Marketing You Should (Actually) Do Now Are you tired of hearing from co-called experts that the current situation is really an opportunity? That you should be running more Facebook or Google ads right now? How you should invest more in social media or influencer marketing? If you’re sick of this BS, you’re not alone. […]
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By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Travel Trends
As I write this article, the world has been upended by the coronavirus and whole industries have been decimated, particularly the tourism industry. Having been around for a while and seen the effects of 9/11 and the financial crisis, I’m hoping to offer some strategies from a marketing and PR perspective to navigate these challenging […]
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By Darryl Leniuk | adventure marketing , Digital Marketing , Travel Marketing
Your Messaging is Probably All Wrong and How to Fix It. Does your messaging inspire your ideal clients? Does it motivate them to take the next step in your customer journey? For most adventure travel businesses (and most businesses in general) the answer is a resounding ‘No’. Their tourism marketing messaging goes something like this: […]
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