trekking in Patagonia, Chile
Feb 21

Tourism’s Big Shift

By Darryl Leniuk | Tourism Marketing

I recently attended a webinar by Destination Canada, our national tourism board, on the major changes coming as the tourism industry moves beyond covid. They’ve been collecting data and doing a lot of research, and while most of their findings are not unexpected, seeing them in black and white really confirmed what I’ve been noticing […]

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sea kayaker, BC, Canada
Jan 12

Tourism Marketing in 2022

By Darryl Leniuk | Tourism Marketing

Only a few months ago it was looking like the pandemic was winding down and many of us in the tourism industry were cautiously optimistic and predicting 2022 would finally be better. Then Omicron. If you’re a tourism business owner, and you’ve lasted this long and read this far, you’re a survivor. So what does […]

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mountain biker on peak
Jul 09

Tourism Marketing Strategy

By Darryl Leniuk | Tourism Marketing

As things are rapidly opening up post-covid, many tourism businesses are discovering it’s not business as usual and that their tourism marketing strategy is more important than ever. But what does ‘marketing strategy’ even mean? To many, it’s something like this: “we need to spend more on Facebook ads and improve our presence on Instagram”. […]

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female hiker
Jun 25

Shifting to Local Tourism

By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Travel Marketing

With borders closed, planes grounded, the economy in tatters and the coronavirus still pummelling the planet, the tourism industry has not seen worse days. Yet economies are slowly reopening, people are adjusting to the ‘new normal’ and there’s pent-up demand for travel. As people slowly emerge from lockdowns, they will want to safely experience the […]

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