By Darryl Leniuk | Tourism Marketing
Are the visuals on your website engaging the right prospective guests and differentiating your tourism business? If it’s all blue skies, palm trees, smiling models or other perfectly boring crap, they’re probably not. Today, competition is fierce, and having the right visual strategy is key to generating sales and attracting more high-value guests. The right […]
Continue reading
By Darryl Leniuk | Public Relations , Tourism Marketing
What is Luxury Travel? When most people think of ‘luxury travel’, images of beautiful, Cucci-clad models lounging around an Italian villa or private beach or yacht come to mind. And while that may indeed be how some affluent types spend their vacations, it’s certainly not true for most, or a very good way of describing […]
Continue reading
By Darryl Leniuk | Public Relations , Tourism Marketing
What is Brand Awareness? Simply put, ‘brand awareness’ is a marketing term that refers to the level of recognition and familiarity that people have with your business. It works kinda like this: Got the sniffles? You’d probably ask for a ‘Kleenex’ not a ‘facial tissue’. Hungry on a hike? Would you like a ‘Powerbar’ or […]
Continue reading
By Darryl Leniuk | Tourism Marketing
I recently attended a webinar by Destination Canada, our national tourism board, on the major changes coming as the tourism industry moves beyond covid. They’ve been collecting data and doing a lot of research, and while most of their findings are not unexpected, seeing them in black and white really confirmed what I’ve been noticing […]
Continue reading
By Darryl Leniuk | Tourism Marketing
Only a few months ago it was looking like the pandemic was winding down and many of us in the tourism industry were cautiously optimistic and predicting 2022 would finally be better. Then Omicron. If you’re a tourism business owner, and you’ve lasted this long and read this far, you’re a survivor. So what does […]
Continue reading
By Darryl Leniuk | Media Relations , Public Relations , Tourism Marketing
As we emerge from nearly two years of travel restrictions, many tourism businesses are anxious to promote their destinations and tours and to start getting some travel press. One of the best ways to do that is by hosting travel journalists or influencers on a press trip (aka FAM, for familiarization), which should be an […]
Continue reading
By Darryl Leniuk | Tourism Marketing
As things are rapidly opening up post-covid, many tourism businesses are discovering it’s not business as usual and that their tourism marketing strategy is more important than ever. But what does ‘marketing strategy’ even mean? To many, it’s something like this: “we need to spend more on Facebook ads and improve our presence on Instagram”. […]
Continue reading
By Darryl Leniuk | Tourism Marketing
There’s finally a sense of optimism in the tourism industry. As things begin to slowly open up, many tourism operators are planning to get back to their core offerings. But where to begin? As borders open, and we move to a post-covid tourism industry, some markets and destinations will open sooner, perhaps much sooner, than […]
Continue reading
By Darryl Leniuk | Tourism Marketing
The past year has been challenging for tourism businesses here in BC. With closed borders, travel restrictions and new health and safety rules, tourism has been one of the hardest hit industries from covid. But during that time, I’ve worked with several tourism businesses, both winter and summer operators, that have succeeded. Here are some […]
Continue reading
By Darryl Leniuk | Adventure Business , Public Relations , Travel Marketing , Uncategorized
As we emerge from the pandemic, a key part of your tourism marketing should be public relations, as you seek to inspire your guests to travel again and experience your adventure tours and destination. What is Tourism Public Relations? When people ask, ‘what is tourism PR?’ I usually find it easier to explain what it’s […]
Continue reading
