Apr 27

Strategy First Marketing

By Darryl Leniuk | Uncategorized

Many claim it, few do it. I spent this past weekend in Concord, North Carolina, for a ‘Strategy-First Bootcamp’ led by Duct Tape Marketing President, John Jantsch. Concord is located about 45kms northeast of Charlotte, the largest city in the region. The long-haul flights and three-hour time change was rough for an early start on […]

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Oct 31

Trends in Tourism Marketing for BC

By Darryl Leniuk | Digital Marketing , Travel Marketing , Travel Trends

Last week I attended a tourism marketing seminar for the Vancouver, Coast and Mountains region organized by Destination British Columbia (DBC). Not surprisingly, digital marketing was the big focus. Here are a few highlights; Collaboration is Key The first speaker, DBC’s CEO, Marsha Walden, shared some high-level views of the global tourism industry: By 2030 […]

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Apr 25

Who’s Doing Adventure Travel? The answer may surprise you.

By Darryl Leniuk | Adventure Business , Travel Marketing , Travel Trends

Hardly a day passes without someone in the media proclaiming how millennials are surpassing boomers to become the next generation that dominates the planet. Their tastes, spending habits and use of social media obsess marketers who try to tap into their distracted attention spans. Investors have followed suit as Snapchat’s market cap rose to a […]

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May 03

How to Host a Travel Writer- Part I

By Darryl Leniuk | Adventure Business , Media Relations , Public Relations , Travel Marketing

You’re about to host a journalist to write about your awesome adventure tour and destination. FAM trips (familiarization) or press trips, as they’re known, can be an important part of your marketing mix. They’re top-of-funnel inspiration that can drive leads and potential bookings further down the line. Taking the time to do it right can […]

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Feb 23

Why Newspapers Are Still Relevant for Today’s Travel Media

By Darryl Leniuk | Adventure Business , Media Relations , Public Relations , Travel Marketing

“Newspapers are tomorrow’s fish-n-chips wrappers,” the owner of an outdoor tour company told me recently. True, not a day goes by without someone decrying the death of print media. But was he right? Or are they still valuable places to seek media exposure for adventure travel operators and destinations? Link Juice for Adventure Travel Operators […]

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Feb 16

How To Pitch Travel Media (And Get Them To Write About Your Destination!)

By Darryl Leniuk | Adventure Business , Media Relations , Public Relations

You’ve got a great adventure travel destination. Your newest tour is proving to be a huge hit with your customers. You’ve put in the effort and now you deserve some editorial lovin. So how do you go about contacting journalists and editors? Why Press Releases Don’t Work Most working travel writers receive a dozen or […]

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