By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Travel Marketing
As we get into 2020, it’s worth taking a fresh look at Google Ads, its importance, best practices and how it applies to adventure tourism marketing. Why do PPC? Google Ads, formerly called Adwords, and also known as Pay-Per-Click, or PPC, should be a key component of most tourism businesses’ marketing plans. “It’s the best […]
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By Darryl Leniuk | Adventure Business , Digital Marketing , Media Relations , Public Relations , Travel Marketing
Is your tourism business worthy of press but has gotten little? Have you been thinking about starting a travel media and Public Relations program but don’t know where to begin? Does PR even still make sense in 2020, with the rise of social media and influencer marketIng? If you’ve been on the fence with PR, […]
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By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Travel Marketing , Uncategorized
As a tourism marketing and PR consultant, I’m usually spending my time and energy getting leads for tourism businesses. I’ve seldom thought about the effect this has for the long term value it adds to a business and how I can become a more trusted advisor. However, I recently attended a workshop by Value Builder […]
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By Darryl Leniuk | Adventure Business , Digital Marketing , Travel Marketing , Uncategorized
Pretty Websites Don’t Cut It. Most tourism business owners want a visually stunning website. They know great photography, video and slick design are important for their audience. Drone footage of majestic landscapes, detail shots of exquisite cuisine and video of adventure sports and smiling guests having beers in the hot tub are all part of […]
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By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Media Relations , Public Relations , Travel Marketing
You’ve got a great adventure travel product. Your newest tour is proving to be a huge hit with your customers. You’ve put in the effort and now you deserve some great press. So how do you go about getting the attention of journalists and editors? Know Your Audience These days, tourism marketing and Public Relations […]
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By Darryl Leniuk | Adventure Business , Digital Marketing , Travel Marketing , Uncategorized
Is Travel SEO Still Worth Doing? Getting traffic to your website is a top goal for any tourism business owner. But SEO, or Search Engine Optimization, seems so old, like it’s been around a hundred years. Nowadays it’s all about Instagram, Youtube, Facebook ads and influencer marketing. But guess what, SEO is still number one. […]
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By Darryl Leniuk | Adventure Business , Digital Marketing , Travel Marketing
Why You Need to Optimize Your GMB Page Right Now Would you like an easy way to get page one real estate on Google? Or to sell last minute spots on a trip? Promote your latest tour? Your Google My Business page can be a key part of your tourism marketing strategy. You may have […]
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By Darryl Leniuk | Uncategorized
Many claim it, few do it. I spent this past weekend in Concord, North Carolina, for a ‘Strategy-First Bootcamp’ led by Duct Tape Marketing President, John Jantsch. Concord is located about 45kms northeast of Charlotte, the largest city in the region. The long-haul flights and three-hour time change was rough for an early start on […]
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By Darryl Leniuk | Digital Marketing , Travel Marketing , Travel Trends
Last week I attended a tourism marketing seminar for the Vancouver, Coast and Mountains region organized by Destination British Columbia (DBC). Not surprisingly, digital marketing was the big focus. Here are a few highlights; Collaboration is Key The first speaker, DBC’s CEO, Marsha Walden, shared some high-level views of the global tourism industry: By 2030 […]
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By Darryl Leniuk | Adventure Business , Travel Marketing , Travel Trends
Hardly a day passes without someone in the media proclaiming how millennials are surpassing boomers to become the next generation that dominates the planet. Their tastes, spending habits and use of social media obsess marketers who try to tap into their distracted attention spans. Investors have followed suit as Snapchat’s market cap rose to a […]
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