Category Archives for "adventure marketing"

Mar 25

Surviving Coronavirus For Adventure Travel Businesses

By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Travel Trends

As I write this article, the world has been upended by the coronavirus and whole industries have been decimated, particularly the tourism industry. Having been around for a while and seen the effects of 9/11 and the financial crisis, I’m hoping to offer some strategies from a marketing and PR perspective to navigate these challenging […]

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Mar 02

Marketing Messaging for Adventure Tourism Operators

By Darryl Leniuk | adventure marketing , Digital Marketing , Travel Marketing

Your Messaging is Probably All Wrong and How to Fix It.  Does your messaging inspire your ideal clients? Does it motivate them to take the next step in your customer journey? For most adventure travel businesses (and most businesses in general) the answer is a resounding ‘No’. Their adventure marketing messaging goes something like this: […]

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Jan 19

Google Paid Search for Adventure Tourism Operators

By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Travel Marketing

As we get into 2020, it’s worth taking a fresh look at Google Ads, its importance, best practices and how it applies to adventure tourism marketing.  Why do PPC? Google Ads, formerly called Adwords, and also known as Pay-Per-Click, or PPC, should be a key component of most tourism businesses’ marketing plans. “It’s the best […]

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Dec 03

Direct vs Agent Bookings: Which add more to your bottom line and company net worth?

By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Travel Marketing , Uncategorized

As a tourism marketing and PR consultant, I’m usually spending my time and energy getting leads for tourism businesses. I’ve seldom thought about the effect this has for the long term value it adds to a business and how I can become a more trusted advisor.  However, I recently attended a workshop by Value Builder […]

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Nov 04

How To Pitch Travel Media (and get them to write about your tour or destination)

By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Media Relations , Public Relations , Travel Marketing

You’ve got a great adventure travel product. Your newest tour is proving to be a huge hit with your customers. You’ve put in the effort and now you deserve some great press. So how do you go about getting the attention of journalists and editors? Know Your Audience These days, tourism marketing and Public Relations […]

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