Travel Marketing Archives - Adventure Travel Marketing | Vancouver

Nov 04

How To Pitch Travel Media (and get them to write about your tour or destination)

By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Media Relations , Public Relations , Travel Marketing

You’ve got a great adventure travel product. Your newest tour is proving to be a huge hit with your customers. You’ve put in the effort and now you deserve some great press. So how do you go about getting the attention of journalists and editors? Know Your Audience These days, tourism marketing and Public Relations […]

Oct 18

How to Dominate Your Tourism Niche with SEO

By Darryl Leniuk | Adventure Business , Digital Marketing , Travel Marketing , Uncategorized

Is Travel SEO Still Worth Doing? Getting traffic to your website is a top goal for any tourism business owner. But SEO, or Search Engine Optimization, seems so old, like it’s been around a hundred years. Nowadays it’s all about Instagram, Youtube, Facebook ads and influencer marketing. But guess what, SEO is still number one. […]

Oct 07

Mastering Google My Business for Tourism Operators

By Darryl Leniuk | Adventure Business , Digital Marketing , Travel Marketing

Why You Need to Optimize Your GMB Page Right Now Would you like an easy way to get page one real estate on Google? Or to sell last minute spots on a trip? Promote your latest tour? Your Google My Business page can be a key part of your tourism marketing strategy. You may have […]

Oct 31

Trends in Tourism Marketing for BC

By Darryl Leniuk | Digital Marketing , Travel Marketing , Travel Trends

Last week I attended a tourism marketing seminar for the Vancouver, Coast and Mountains region organized by Destination British Columbia (DBC). Not surprisingly, digital marketing was the big focus. Here are a few highlights; Collaboration is Key The first speaker, DBC’s CEO, Marsha Walden, shared some high-level views of the global tourism industry: By 2030 […]

Apr 25

Who’s Doing Adventure Travel? The answer may surprise you.

By Darryl Leniuk | Adventure Business , Travel Marketing , Travel Trends

Hardly a day passes without someone in the media proclaiming how millennials are surpassing boomers to become the next generation that dominates the planet. Their tastes, spending habits and use of social media obsess marketers who try to tap into their distracted attention spans. Investors have followed suit as Snapchat’s market cap rose to a […]

Sep 20

Travel Media 2.0

By Darryl Leniuk | Adventure Business , Media Relations , Public Relations , Travel Marketing

The Rise of Influencers and Content Marketing in Adventure Travel In the old days (I’m talking 6-7 years ago), if outdoor brands were media savvy, and had a good story to tell, they would pump out press releases to editors and journalists to entice them to write about their product or destination. The story would […]

May 03

How to Host a Travel Writer- Part I

By Darryl Leniuk | Adventure Business , Media Relations , Public Relations , Travel Marketing

You’re about to host a journalist to write about your awesome adventure tour and destination. FAM trips (familiarization) or press trips, as they’re known, can be an important part of your marketing mix. They’re top-of-funnel inspiration that can drive leads and potential bookings further down the line. Taking the time to do it right can […]

Feb 23

Why Newspapers Are Still Relevant for Today’s Travel Media

By Darryl Leniuk | Adventure Business , Media Relations , Public Relations , Travel Marketing

“Newspapers are tomorrow’s fish-n-chips wrappers,” the owner of an outdoor tour company told me recently. True, not a day goes by without someone decrying the death of print media. But was he right? Or are they still valuable places to seek media exposure for adventure travel operators and destinations? Link Juice for Adventure Travel Operators […]

Feb 01

The True Value of a Travel Story

By Darryl Leniuk | Media Relations , Travel Marketing

What’s editorial coverage worth in today’s media landscape? Have you ever read a travel story and thought, ‘Damn, that sounds awesome. I’ve gotta go there!’ Great travel writing can inspire us to venture to far-flung corners of the globe and part with thousands of dollars of hard-earned cash. For tourism boards and tour operators, that […]

Dec 05

Stories that Sell: How to Generate Media Coverage for Adventure Travel Businesses

By Darryl Leniuk | Media Relations , Travel Marketing , Travel Trends

The surfer sits patiently on her board, bobbing on the waves. The she spots it, a distant swell on the horizon, growing, coming in fast. She knows immediately that this is the wave she’s been waiting for. But she’s not alone. Some surfers are too far out and can’t catch it, some are too far […]

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