By Darryl Leniuk | Digital Marketing , Travel Marketing , Travel Trends
Last week I attended a tourism marketing seminar for the Vancouver, Coast and Mountains region organized by Destination British Columbia (DBC). Not surprisingly, digital marketing was the big focus. Here are a few highlights; Collaboration is Key The first speaker, DBC’s CEO, Marsha Walden, shared some high-level views of the global tourism industry: By 2030 […]
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By Darryl Leniuk | Adventure Business , Travel Marketing , Travel Trends
Hardly a day passes without someone in the media proclaiming how millennials are surpassing boomers to become the next generation that dominates the planet. Their tastes, spending habits and use of social media obsess marketers who try to tap into their distracted attention spans. Investors have followed suit as Snapchat’s market cap rose to a […]
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By Darryl Leniuk | Media Relations , Travel Marketing , Travel Trends
The surfer sits patiently on her board, bobbing on the waves. The she spots it, a distant swell on the horizon, growing, coming in fast. She knows immediately that this is the wave she’s been waiting for. But she’s not alone. Some surfers are too far out and can’t catch it, some are too far […]
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By Darryl Leniuk | Adventure Business , Sustainable Travel , Travel Trends
In early October I attended the Adventure Travel World Summit in Puerto Varas, Chile. Along with some 700 delegates from 55 countries, we overtook the tiny waterfront town in the Lakes District, in northern Patagonia. Lesser-known than the south, the northern region offers a ton of outdoor activities including downhill and backcountry skiing, rafting, hiking, […]
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By Darryl Leniuk | Adventure Business , Travel Trends
Welcome to my new blog. After nearly fifteen years of working as a journalist and photographer specializing in adventure travel, I’ve realized there’s a need out there for better media relations and communications for adventure tour operators, outdoor gear manufacturers, tourism boards and destination Marketing Organizations (DMO’s) that offer adventure travel.
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