Category Archives for "Digital Marketing"

female hiker
Jun 25

Shifting to Local Tourism

By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Travel Marketing

With borders closed, planes grounded, the economy in tatters and the coronavirus still pummelling the planet, the tourism industry has not seen worse days. Yet economies are slowly reopening, people are adjusting to the ‘new normal’ and there’s pent-up demand for travel. As people slowly emerge from lockdowns, they will want to safely experience the […]

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lightning storm
Mar 25

Surviving Coronavirus For Adventure Travel Businesses

By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Travel Trends

As I write this article, the world has been upended by the coronavirus and whole industries have been decimated, particularly the tourism industry. Having been around for a while and seen the effects of 9/11 and the financial crisis, I’m hoping to offer some strategies from a marketing and PR perspective to navigate these challenging […]

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Person Doing Paragliding Above Clouds
Mar 02

Marketing Messaging for Adventure Tourism Operators

By Darryl Leniuk | adventure marketing , Digital Marketing , Travel Marketing

Your Messaging is Probably All Wrong and How to Fix It.  Does your messaging inspire your ideal clients? Does it motivate them to take the next step in your customer journey? For most adventure travel businesses (and most businesses in general) the answer is a resounding ‘No’. Their tourism marketing messaging goes something like this: […]

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lighthouse-at-night
Jan 19

Google Paid Search for Adventure Tourism Operators

By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Travel Marketing

As we get into 2020, it’s worth taking a fresh look at Google Ads, its importance, best practices and how it applies to adventure travel marketing.  Why do PPC? Google Ads, formerly called Adwords, and also known as Pay-Per-Click, or PPC, should be a key component of most tourism businesses’ marketing plans. “It’s the best […]

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Hand Holding Compass
Dec 23

How to Start a Tourism PR Program in 2020

By Darryl Leniuk | Adventure Business , Digital Marketing , Media Relations , Public Relations , Travel Marketing

Is your tourism business worthy of press but has gotten little? Have you been thinking about starting a travel media and Public Relations program but don’t know where to begin? Does PR even still make sense in 2020, with the rise of social media and influencer marketIng? If you’ve been on the fence with tourism […]

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kayaks on beach, Baja
Dec 03

Direct vs Agent Bookings: Which add more to your bottom line and company net worth?

By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Travel Marketing , Uncategorized

As a tourism marketing and PR consultant, I’m usually spending my time and energy getting leads for tourism businesses. I’ve seldom thought about the effect this has for the long term value it adds to a business and how I can become a more trusted advisor.  However, I recently attended a workshop by Value Builder […]

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Proust quote and mountain background
Nov 19

Essential Website Elements for Tourism Businesses

By Darryl Leniuk | Adventure Business , Digital Marketing , Travel Marketing , Uncategorized

Pretty Websites Don’t Cut It.  Most tourism business owners want a visually stunning website. They know great photography, video and slick design are important for their audience. Drone footage of majestic landscapes, detail shots of exquisite cuisine and video of adventure sports and smiling guests having beers in the hot tub are all part of […]

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snorkeler underwater
Nov 04

How To Pitch Travel Media (and get them to write about your tour or destination)

By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Media Relations , Public Relations , Travel Marketing

You’ve got a great adventure travel product. Your newest tour is proving to be a huge hit with your customers. You’ve put in the effort and now you deserve some great press. So how do you go about getting the attention of journalists and editors? It might be time for a tourism PR program. Know […]

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hiker in mountains at sunset
Oct 18

How to Dominate Your Tourism Niche with SEO

By Darryl Leniuk | Adventure Business , Digital Marketing , Travel Marketing , Uncategorized

Is Tourism SEO Still Worth Doing? Getting traffic to your website is a top goal for any tourism business owner. But SEO, or Search Engine Optimization, seems so old, like it’s been around a hundred years. Nowadays it’s all about Instagram, Youtube, Facebook ads and influencer marketing. But guess what, tourism SEO is still number […]

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