Category Archives for "Public Relations"

Hand Holding Compass
Dec 23

How to Start a Tourism PR Program in 2020

By Darryl Leniuk | Adventure Business , Digital Marketing , Media Relations , Public Relations , Travel Marketing

Is your tourism business worthy of press but has gotten little? Have you been thinking about starting a travel media and Public Relations program but don’t know where to begin? Does PR even still make sense in 2020, with the rise of social media and influencer marketIng? If you’ve been on the fence with tourism […]

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snorkeler underwater
Nov 04

How To Pitch Travel Media (and get them to write about your tour or destination)

By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Media Relations , Public Relations , Travel Marketing

You’ve got a great adventure travel product. Your newest tour is proving to be a huge hit with your customers. You’ve put in the effort and now you deserve some great press. So how do you go about getting the attention of journalists and editors? It might be time for a tourism PR program. Know […]

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kayakers
May 03

How to Host a Travel Writer

By Darryl Leniuk | Adventure Business , Media Relations , Public Relations , Travel Marketing

You’re about to host a journalist to write about your awesome adventure tour and destination. FAM trips (for familiarization) or press trips, as they’re also known, are an integral part of your tourism PR and marketing program. The travel stories they produce are top-of-funnel inspiration that can drive leads and potential bookings further down the […]

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mountain bikers
Feb 23

Why Newspapers Are Still Relevant for Today’s Travel Media

By Darryl Leniuk | Adventure Business , Media Relations , Public Relations , Travel Marketing

“Newspapers are tomorrow’s fish-n-chips wrappers,” the owner of an outdoor tour company told me recently. True, not a day goes by without someone decrying the death of print media. But was he right? Or are they still valuable places to seek media exposure for adventure travel operators and destinations? Link Juice for Adventure Travel Operators […]

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