By Darryl Leniuk | Media Relations , Public Relations , Tourism Marketing
As we emerge from nearly two years of travel restrictions, many tourism businesses are anxious to promote their destinations and tours and to start getting some travel press. One of the best ways to do that is by hosting travel journalists or influencers on a press trip (aka FAM, for familiarization), which should be an […]
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By Darryl Leniuk | Adventure Business , Digital Marketing , Media Relations , Public Relations , Travel Marketing
Is your tourism business worthy of press but has gotten little? Have you been thinking about starting a travel media and Public Relations program but don’t know where to begin? Does PR even still make sense in 2020, with the rise of social media and influencer marketIng? If you’ve been on the fence with tourism […]
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By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Media Relations , Public Relations , Travel Marketing
You’ve got a great adventure travel product. Your newest tour is proving to be a huge hit with your customers. You’ve put in the effort and now you deserve some great press. So how do you go about getting the attention of journalists and editors? It might be time for a tourism PR program. Know […]
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By Darryl Leniuk | Adventure Business , Media Relations , Public Relations , Travel Marketing
The Rise of Influencers and Content Marketing in Adventure Travel In the old days (I’m talking 6-7 years ago), if outdoor brands were media savvy, and had a good story to tell, they would pump out press releases to editors and journalists to entice them to write about their product or destination. The story would […]
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By Darryl Leniuk | Adventure Business , Media Relations , Public Relations , Travel Marketing
You’re about to host a journalist to write about your awesome adventure tour and destination. FAM trips (for familiarization) or press trips, as they’re also known, are an integral part of your tourism PR and marketing program. The travel stories they produce are top-of-funnel inspiration that can drive leads and potential bookings further down the […]
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By Darryl Leniuk | Adventure Business , Media Relations , Public Relations , Travel Marketing
“Newspapers are tomorrow’s fish-n-chips wrappers,” the owner of an outdoor tour company told me recently. True, not a day goes by without someone decrying the death of print media. But was he right? Or are they still valuable places to seek media exposure for adventure travel operators and destinations? Link Juice for Adventure Travel Operators […]
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By Darryl Leniuk | Media Relations , Travel Marketing
What’s editorial coverage worth in today’s media landscape? Have you ever read a travel story and thought, ‘Damn, that sounds awesome. I’ve gotta go there!’ Great travel writing can inspire us to venture to far-flung corners of the globe and part with thousands of dollars of hard-earned cash. For tourism boards and tour operators, that […]
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By Darryl Leniuk | Media Relations , Travel Marketing , Travel Trends
The surfer sits patiently on her board, bobbing on the waves. The she spots it, a distant swell on the horizon, growing, coming in fast. She knows immediately that this is the wave she’s been waiting for. But she’s not alone. Some surfers are too far out and can’t catch it, some are too far […]
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