Welcome to my new blog. After nearly fifteen years of working as a journalist and photographer specializing in adventure travel, I’ve realized there’s a need out there for better media relations and communications for adventure tour operators, outdoor gear manufacturers, tourism boards and destination Marketing Organizations (DMO’s) that offer adventure travel.
Along the way I’ve met some great people, done really cool stuff and learned a lot about what works and what doesn’t in this business. More recently, I’ve padded that with some digital marketing and social media skills.
The focus of this blog will be on media relations and communications for the adventure travel industry. Some topics I’ll cover include working with journalists, hosting press trips, case studies of successful adventure travel businesses, SEO and online marketing for tour operators and industry trends. I invite any and all feedback and suggestions for future blog posts. Enjoy.