By Darryl Leniuk | Uncategorized
Many claim it, few do it. I spent this past weekend in Concord, North Carolina, for a ‘Strategy-First Bootcamp’ led by Duct Tape Marketing President, John Jantsch. Concord is located about 45kms northeast of Charlotte, the largest city in the region. The long-haul flights and three-hour time change was rough for an early start on […]
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By Darryl Leniuk | Digital Marketing , Travel Marketing , Travel Trends
Last week I attended a tourism marketing seminar for the Vancouver, Coast and Mountains region organized by Destination British Columbia (DBC). Not surprisingly, digital marketing was the big focus. Here are a few highlights; Collaboration is Key The first speaker, DBC’s CEO, Marsha Walden, shared some high-level views of the global tourism industry: By 2030 […]
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By Darryl Leniuk | Adventure Business , Travel Marketing , Travel Trends
Hardly a day passes without someone in the media proclaiming how millennials are surpassing boomers to become the next generation that dominates the planet. Their tastes, spending habits and use of social media obsess marketers who try to tap into their distracted attention spans. Investors have followed suit as Snapchat’s market cap rose to a […]
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By Darryl Leniuk | Adventure Business , Media Relations , Public Relations , Travel Marketing
The Rise of Influencers and Content Marketing in Adventure Travel In the old days (I’m talking 6-7 years ago), if outdoor brands were media savvy, and had a good story to tell, they would pump out press releases to editors and journalists to entice them to write about their product or destination. The story would […]
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By Darryl Leniuk | Adventure Business , Media Relations , Public Relations , Travel Marketing
You’re about to host a journalist to write about your awesome adventure tour and destination. FAM trips (familiarization) or press trips, as they’re known, can be an important part of your marketing mix. They’re top-of-funnel inspiration that can drive leads and potential bookings further down the line. Taking the time to do it right can […]
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By Darryl Leniuk | Adventure Business , Media Relations , Public Relations , Travel Marketing
“Newspapers are tomorrow’s fish-n-chips wrappers,” the owner of an outdoor tour company told me recently. True, not a day goes by without someone decrying the death of print media. But was he right? Or are they still valuable places to seek media exposure for adventure travel operators and destinations? Link Juice for Adventure Travel Operators […]
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By Darryl Leniuk | Media Relations , Travel Marketing
What’s editorial coverage worth in today’s media landscape? Have you ever read a travel story and thought, ‘Damn, that sounds awesome. I’ve gotta go there!’ Great travel writing can inspire us to venture to far-flung corners of the globe and part with thousands of dollars of hard-earned cash. For tourism boards and tour operators, that […]
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By Darryl Leniuk | Media Relations , Travel Marketing , Travel Trends
The surfer sits patiently on her board, bobbing on the waves. The she spots it, a distant swell on the horizon, growing, coming in fast. She knows immediately that this is the wave she’s been waiting for. But she’s not alone. Some surfers are too far out and can’t catch it, some are too far […]
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By Darryl Leniuk | Adventure Business , Sustainable Travel , Travel Trends
In early October I attended the Adventure Travel World Summit in Puerto Varas, Chile. Along with some 700 delegates from 55 countries, we overtook the tiny waterfront town in the Lakes District, in northern Patagonia. Lesser-known than the south, the northern region offers a ton of outdoor activities including downhill and backcountry skiing, rafting, hiking, […]
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By Darryl Leniuk | Adventure Business , Travel Trends
Welcome to my new blog. After nearly fifteen years of working as a journalist and photographer specializing in adventure travel, I’ve realized there’s a need out there for better media relations and communications for adventure tour operators, outdoor gear manufacturers, tourism boards and destination Marketing Organizations (DMO’s) that offer adventure travel.
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