July 13, 2022
Are the visuals on your website engaging the right prospective guests and differentiating your tourism business? If it’s all blue skies, palm trees, smiling models or other perfectly boring crap, they’re probably not. Today, competition is fierce, and having the right visual strategy is key to generating sales and attracting more high-value guests. The right
June 14, 2022
What is Luxury Travel? When most people think of ‘luxury travel’, images of beautiful, Cucci-clad models lounging around an Italian villa or private beach or yacht come to mind. And while that may indeed be how some affluent types spend their vacations, it’s certainly not true for most, or a very good way of describing
March 19, 2022
What is Brand Awareness? Simply put, ‘brand awareness’ is a marketing term that refers to the level of recognition and familiarity that people have with your business. It works kinda like this: Got the sniffles? You’d probably ask for a ‘Kleenex’ not a ‘facial tissue’. Hungry on a hike? Would you like a ‘Powerbar’ or
February 21, 2022
I recently attended a webinar by Destination Canada, our national tourism board, on the major changes coming as the tourism industry moves beyond covid. They’ve been collecting data and doing a lot of research, and while most of their findings are not unexpected, seeing them in black and white really confirmed what I’ve been noticing
January 12, 2022
Only a few months ago it was looking like the pandemic was winding down and many of us in the tourism industry were cautiously optimistic and predicting 2022 would finally be better. Then Omicron. If you’re a tourism business owner, and you’ve lasted this long and read this far, you’re a survivor. So what does
September 5, 2021
As we emerge from nearly two years of travel restrictions, many tourism businesses are anxious to promote their destinations and tours and to start getting some travel press. One of the best ways to do that is by hosting travel journalists or influencers on a press trip (aka FAM, for familiarization), which should be an
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