January 17, 2024
Many tourism businesses are wondering what’s on the horizon, and how they can maximize their marketing dollars to drive the most bookings. As of this writing, I can confidently say (barring any new variant) that COVID is no longer a factor. The post-pandemic travel rebound has come and gone, that pent-up demand has been quenched
October 9, 2023
Marketing travel and tourism resorts today is no easy feat and requires a deep understanding of the property, the destination, and the competitive landscape. It’s no longer just about getting ‘heads in beds’ but finding the right guests and moving them towards booking using the right marketing strategy and tactics. A lot has changed post-pandemic
May 30, 2023
Running Facebook ads for your tourism operation can be an effective way to reach new customers, increase bookings, and raise brand awareness. From getting recommendations from friends on Facebook to finding picture-perfect inspiration on Instagram, these powerful social media channels have been an integral part of trip planning for many years. So how do tourism
April 15, 2023
Are you constantly putting out fires? Can’t see the forest for the trees? Attracting the wrong guests and not sure where the good ones are coming from when they do? Is your tourism marketing not differentiating you from your competitors? Does it feel like no one is truly at the helm and managing this crucial
January 19, 2023
Following two years of pandemic bust, 2022 was a boom year for many tourism businesses. With massive pent-up demand and a lack of competition (from those operators that didn’t survive) it was for some, their best year on record. But as travel demand wanes, and more people and operations return to work in the industry,
November 3, 2022
Is earning trust important for your business? If you’re in the luxury travel space, and your guests are flying half way around the world, visiting a remote and potentially risky destination, booking their main vacation for the year, and dropping thousands (or tens of thousands) of dollars on your tour package, your answer is probably
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