By Darryl Leniuk | Media Relations , Travel Marketing
What’s editorial coverage worth in today’s media landscape? Have you ever read a travel story and thought, ‘Damn, that sounds awesome. I’ve gotta go there!’ Great travel writing can inspire us to venture to far-flung corners of the globe and part with thousands of dollars of hard-earned cash. For tourism boards and tour operators, that […]
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By Darryl Leniuk | Media Relations , Travel Marketing , Travel Trends
The surfer sits patiently on her board, bobbing on the waves. The she spots it, a distant swell on the horizon, growing, coming in fast. She knows immediately that this is the wave she’s been waiting for. But she’s not alone. Some surfers are too far out and can’t catch it, some are too far […]
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By Darryl Leniuk | Adventure Business , Sustainable Travel , Travel Trends
In early October I attended the Adventure Travel World Summit in Puerto Varas, Chile. Along with some 700 delegates from 55 countries, we overtook the tiny waterfront town in the Lakes District, in northern Patagonia. Lesser-known than the south, the northern region offers a ton of outdoor activities including downhill and backcountry skiing, rafting, hiking, […]
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By Darryl Leniuk | Adventure Business , Travel Trends
Welcome to my new blog. After nearly fifteen years of working as a journalist and photographer specializing in adventure travel, I’ve realized there’s a need out there for better media relations and communications for adventure tour operators, outdoor gear manufacturers, tourism boards and destination Marketing Organizations (DMO’s) that offer adventure travel.
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