April 12, 2021
The past year has been challenging for tourism businesses here in BC. With closed borders, travel restrictions and new health and safety rules, tourism has been one of the hardest hit industries from covid. But during that time, I’ve worked with several tourism businesses, both winter and summer operators, that have succeeded. Here are some
January 17, 2021
As we emerge from the pandemic, a key part of your tourism marketing should be public relations, as you seek to inspire your guests to travel again and experience your adventure tours and destination. What is Tourism Public Relations? When people ask, ‘what is tourism PR?’ I usually find it easier to explain what it’s
October 6, 2020
What is Tourism SEO? Unless you’ve been living in a cave (which might not be a bad thing these days), you probably already know that people go to Google when they want to find stuff. Search Engine Optimization, or SEO for tourism, is the ability to get your website to rank on Google when prospects
June 25, 2020
With borders closed, planes grounded, the economy in tatters and the coronavirus still pummelling the planet, the tourism industry has not seen worse days. Yet economies are slowly reopening, people are adjusting to the ‘new normal’ and there’s pent-up demand for travel. As people slowly emerge from lockdowns, they will want to safely experience the
April 30, 2020
Tourism Marketing You Should (Actually) Do Now Are you tired of hearing from co-called experts that the current situation is really an opportunity? That you should be running more Facebook or Google ads right now? How you should invest more in social media or influencer marketing? If you’re sick of this BS, you’re not alone.
March 25, 2020
As I write this article, the world has been upended by the coronavirus and whole industries have been decimated, particularly the tourism industry. Having been around for a while and seen the effects of 9/11 and the financial crisis, I’m hoping to offer some strategies from a marketing and PR perspective to navigate these challenging
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