September 5, 2021
As we emerge from nearly two years of travel restrictions, many tourism businesses are anxious to promote their destinations and tours and to start getting some travel press. One of the best ways to do that is by hosting travel journalists or influencers on a press trip (aka FAM, for familiarization), which should be an
July 9, 2021
With the pandemic in the rearview mirror, many tourism businesses are discovering it’s not business as usual and that their tourism marketing strategy is more important than ever. But what does ‘marketing strategy’ even mean? To many, it’s something like this: “we need to spend more on Facebook ads and improve our presence on Instagram”. That’s pure
June 8, 2021
There’s finally a sense of optimism in the tourism industry. As things begin to slowly open up, many tourism operators are planning to get back to their core offerings. But where to begin? As borders open, and we move to a post-covid tourism industry, some markets and destinations will open sooner, perhaps much sooner, than
April 12, 2021
The past year has been challenging for tourism businesses here in BC. With closed borders, travel restrictions and new health and safety rules, tourism has been one of the hardest hit industries from covid. But during that time, I’ve worked with several tourism businesses, both winter and summer operators, that have succeeded. Here are some
January 17, 2021
As we emerge from the pandemic, a key part of your tourism marketing should be public relations, as you seek to inspire your guests to travel again and experience your adventure tours and destination. What is Tourism Public Relations? When people ask, ‘what is tourism PR?’ I usually find it easier to explain what it’s
October 6, 2020
What is Tourism SEO? Unless you’ve been living in a cave (which might not be a bad thing these days), you probably already know that people go to Google when they want to find stuff. Search Engine Optimization, or SEO for tourism, is the ability to get your website to rank on Google when prospects
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