Category Archives for "Uncategorized"

kayaks on beach, Baja
Dec 03

Direct vs Agent Bookings: Which add more to your bottom line and company net worth?

By Darryl Leniuk | Adventure Business , adventure marketing , Digital Marketing , Travel Marketing , Uncategorized

As a tourism marketing and PR consultant, I’m usually spending my time and energy getting leads for tourism businesses. I’ve seldom thought about the effect this has for the long term value it adds to a business and how I can become a more trusted advisor.  However, I recently attended a workshop by Value Builder […]

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Proust quote and mountain background
Nov 19

Essential Website Elements for Tourism Businesses

By Darryl Leniuk | Adventure Business , Digital Marketing , Travel Marketing , Uncategorized

Pretty Websites Don’t Cut It.  Most tourism business owners want a visually stunning website. They know great photography, video and slick design are important for their audience. Drone footage of majestic landscapes, detail shots of exquisite cuisine and video of adventure sports and smiling guests having beers in the hot tub are all part of […]

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hiker in mountains at sunset
Oct 18

How to Dominate Your Tourism Niche with SEO

By Darryl Leniuk | Adventure Business , Digital Marketing , Travel Marketing , Uncategorized

Is Tourism SEO Still Worth Doing? Getting traffic to your website is a top goal for any tourism business owner. But SEO, or Search Engine Optimization, seems so old, like it’s been around a hundred years. Nowadays it’s all about Instagram, Youtube, Facebook ads and influencer marketing. But guess what, tourism SEO is still number […]

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DTM book and workshop
Apr 27

Strategy First Marketing

By Darryl Leniuk | Uncategorized

Many claim it, few do it. I spent this past weekend in Concord, North Carolina, for a ‘Strategy-First Bootcamp’ led by Duct Tape Marketing President, John Jantsch. Concord is located about 45kms northeast of Charlotte, the largest city in the region. The long-haul flights and three-hour time change was rough for an early start on […]

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