June 25, 2020
With borders closed, planes grounded, the economy in tatters and the coronavirus still pummelling the planet, the tourism industry has not seen worse days. Yet economies are slowly reopening, people are adjusting to the ‘new normal’ and there’s pent-up demand for travel. As people slowly emerge from lockdowns, they will want to safely experience the
April 30, 2020
Tourism Marketing You Should (Actually) Do Now Are you tired of hearing from co-called experts that the current situation is really an opportunity? That you should be running more Facebook or Google ads right now? How you should invest more in social media or influencer marketing? If you’re sick of this BS, you’re not alone.
March 25, 2020
As I write this article, the world has been upended by the coronavirus and whole industries have been decimated, particularly the tourism industry. Having been around for a while and seen the effects of 9/11 and the financial crisis, I’m hoping to offer some strategies from a marketing and PR perspective to navigate these challenging
March 2, 2020
Your Messaging is Probably All Wrong and How to Fix It. Does your messaging inspire your ideal clients? Does it motivate them to take the next step in your customer journey? For most adventure travel businesses (and most businesses in general) the answer is a resounding ‘No’. Their tourism marketing messaging goes something like this:
January 19, 2020
Let’s take a fresh look at Google Ads, their importance, best practices, and how they apply to tourism marketing.Why do PPC?Google Ads, formerly called Adwords, and also known as ‘paid search,’ pay-per-click, or PPC for short, should be a key component of most tourism businesses’ digital marketing programs. It’s one of the best ways to
December 23, 2019
Is your tourism business worthy of press but has gotten little? Have you been thinking about starting a travel media and Public Relations program but don’t know where to begin? Does PR even still make sense in 2020, with the rise of social media and influencer marketIng? If you’ve been on the fence with tourism
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